We’re Here for You!

Tourism in Winston-Salem/Forsyth County generates more than $527 million dollars in economic impact and more than 5,390 jobs (2020 statistics) – all of this is achieved in large part to your wonderful efforts as local tourism and hospitality partners. Visit Winston-Salem exists to help bolster your messaging so that we attract more consumers to our hip, historic destination. Consider us a valuable resource to help spread your messaging throughout the region and nationally. Below are a few tools and resources you may find useful.

If you would like assistance at any time, please contact us at 336.728.4200. To view a full staff directory, click here.

It All Starts with Research

Visit Winston-Salem offers a variety of research resources to assist you in collecting and analyzing invaluable information about the visitor industry in Winston-Salem/Forsyth County. Over the years, we’ve compiled a comprehensive study of our visitor profile through hotel lodging studies, visitor intercept interviews, as well as perception studies. Below are the links to these studies.

Forsyth County Tourism Economic Impact
(2020 by the Numbers)

Your work matters! Check out economic impact stats below.

  • Domestic tourism in Forsyth County generated an economic impact of more than $527 million in 2020.
  • In 2020, Forsyth County ranked ninth in travel impact among North Carolina’s 100 counties.
  • More than 5,390 jobs in Forsyth County were directly attributable to travel and tourism in 2020.
  • Travel generated a $185.6 million payroll in 2020.
  • State and local tax revenues from travel to Forsyth County amounted to $48.2 million in 2020.

Other Helpful Research Links:

Should you have any questions, please contact our Marketing & Communications office via e-mail at:

Browse / Download Destination Photography and Video

Visit Winston-Salem offers more than 1,000 digital assets for partners to use in their print and online marketing materials – free of charge*. Whether you’re in need of the perfect skyline or destination commercial, we’ve got you covered.

*Depending on the intended use, there may be a usage fee required by the associated photographer or videographer. If this is the case, Visit Winston-Salem is happy to connect you with the appropriate vendor to discuss any necessary pricing.

Should you have any questions, please contact our Marketing & Communications office via e-mail at:

Tools & Materials

Arts & Events Marketing Assistance (AEMA) Program

AEMA is postponed for the 2021-22 fiscal year.

Visit Winston-Salem’s annual AEMA program is designed to support and bolster local organizations whose marketing plan is in alignment with Visit Winston-Salem’s destination marketing objectives and has the potential to produce incremental arts and culture tourism and generate hotel room nights for Winston-Salem. Due to the economic losses of COVID-19, the program is postponed for the 2021-22 fiscal year.

Other Helpful Winston-Salem Resources